HubSpot's Website Grader
Report for inklingmedia.net
September 02, 2010 at 09:03:28 AM
The website inklingmedia.net ranks 52,570 of the 2,778,269 websites that have been ranked so far.
A website grade of 98/100 for inklingmedia.net means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 98% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.
I. Create Content
Every web page has the potential to rank well in search engines and draw traffic from other sources, like social media sites and the blogosphere. Of course, whether a page draws traffic (and links) depends on whether it's optimized and how remarkable (useful, interesting, etc.) it is. But in general, most pages do "ok" and contribute to the cause, so it's both a quality and a quantity game.
A. Blog Analysis
Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics.
B. Blog Grade: 67.87
Blog Grader is a free tool developed by HubSpot, similar to Website Grader but specifically for blogs.
Your Blog Grade of 67.87 is based on a measurement of the traffic levels to your blog and the number and quality of links pointing at it.
C. Recent Blog Articles
| Link | ReTweets | Inbound Links | Google Buzz | Tripping Up the Stairs…Again and Again… |
2
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0 | When Yellow Gives You the Blues |
14
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1 | Blogging Basics: My Favorite WordPress Plug-Ins |
17
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7 |
|---|
D. Google Indexed Pages: 289
This number is the approximate number of pages on inklingmedia.net that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.
E. Readability Level: Secondary / High School
This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.
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II. Optimize
Optimizing that content is a key step, however, to ensure you give your valuable content the best chance possible of drawing traffic from the web. In essence, this section is about maximizing your ROC - return on content.
A. Metadata
Metadata tags allow you to tell the search engines what your web page is about. Start a HubSpot trial today to start improving your metadata.
| Page Title | Social Media,Inbound Marketing, & SEO Solutions – Lancaster, PA — Inkling Media |
| Meta Description | Inkling Media is a social media and inbound marketing shop based in Lancaster, PA. |
B. Heading Summary
Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.
C. Image Summary
Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.
HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.
D. Interior Page Analysis: 3 Pages Processed
We looked at a few other pages on your website to see how well they are optimized. This sort of interior page analysis can reveal exciting opportunities for you to target specific keywords or visitors. You can then create landing pages optimized towards converting those visitors into customers.
| Page | Description |
|---|---|
| Social Media,Inbound Marketing, & SEO Solutions – Lancaster, PA — Inkling Media | Inkling Media is a social media and inbound marketing shop based in Lancaster, PA. |
| About Inkling Media | Ken Mueller is the owner and proprietor of Inkling Media, a provider of social media and... |
| Inkling Media Blog | This is the blog of Ken Mueller and Inkling Media, focusing on Social Media and Marketing. |
E. Domain Info
Most experts agree that you should register your domain for a long time, because search engines factor domain "stability" when looking at your pages.
| Domain Age | 1 year, 2 months, 1 week |
| Time To Expiration | 1 year, 9 months, 3 weeks |
F. MOZ Rank: 5
MozRank is SEOmoz's general, logarithmically scaled 10-point measure of global link authority or popularity. and is very similar in purpose to the measures of link importance used by the search engines (e.g., GOOGLE's PageRank).
Start a HubSpot trial to start getting more inbound links today and improve your MozRank.
G. Last Google Crawl Date: August 28, 2010 @ 04:20:17 PM (EDT)
Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately.
H. Inbound Links: 2,170
One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.
HubSpot software can help you analyze yours and your competitor's inbound links. Start a trial now.
III. Promote
Now that you are producing remarkable content and optimizing it for search engines and other channels, you are ready to start promoting your content.
A. del.icio.us bookmarks: 1
del.icio.us is a social bookmarking site. Users can save links they wish to keep for later reference on the site, and pages that have been saved many times are displayed in a special "hot" section which can drive thousands of visits.
B. Link Tweet Summary
TweetMeme is a service which aggregates all the popular links on Twitter to determine which links are popular. Tweets and retweets help drive traffic to the content that you have created.
The links on this website, inklingmedia.net, have been recently tweeted 11 times according to TweetMeme.
C. Twitter Grade: 99
D. Google Buzz Count: 0
Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox.
| Here is your website Google Buzz Count (If no number is showing it means your website was not shared on Google Buzz yet , be the first one and share your own website) |
IV. Convert
Getting found sure is fun. You're writing articles and producing videos (creating remarkable content), you're an SEO ninja by now (Optimize), and you're using all the social media sites and running email and ppc campaigns (Promote). At the end of the day, however, we aren't in this for fun. We're also not in this for traffic. The goal is quality sales leads and customers, so let's focus now on converting as much of your traffic as possible to leads and customers.
A. RSS Feed: Found
RSS (Really Simple Syndication) is a standard way to easily deliver content to visitors after they've left your website but they're still interested in your subject. RSS is commonly used with blogs, news feeds, and other formatted news or other sources of information.
B. Conversion Form: Found
Conversion forms are the primary way to get leads from your website. Collect contact information from your visitors so that you can follow up with them later and be in touch. Without forms, you can't convert your website traffic into customers.
V. Analyze
Check out how you compare to other similar websites. You need to monitor your traffic rank as well and see if your optimizations and new content are showing benefits. You will be able to draw conclusions from your competitors and other sites that are related to your business.
A. Traffic Rank: Top 0.69 %
Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings.
Your website has an Alexa rank of 215,168 which is in the top 0.69 % of all websites.
B. Score Summary
| Section | inklingmedia.net |
|---|---|
| Website Grade | 98 |
| Moz Rank | 5 |
| Google Indexed Pages | 289 |
| Traffic Rank | 215,168 |
| Blog Grade | 67.87 |
| Inbound Links | 2,170 |
| del.icio.us Bookmarks | 1 |
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